The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late s, Europe’s Airbus overtook. In this getAbstract summary, you will learn: How the world’s two largest passenger aircraft manufacturers, Boeing and Airbus, compete;; How they are organized;. Boeing Versus Airbus has ratings and 30 reviews. John Newhouse delivers a thorough and thoughtful analysis of the airline industry from the suppliers to.

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However, as with any industry, the perspective of the consumer deviates significantly from the perspective of those in a business providing a good or service.

If you are a seller vz this product, would you like to suggest updates through seller support? Apart from that I found it really interesting and informative. That said, the author makes a good point that well-run companies typically need a visionary leader where the buck stops, rather than jkhn operating committee where the blame diffuses too easily.

Visit our Help Pages. He examines the critical issues that Boeing has faced joun recent years, including its difficult merger with McDonnell Douglas, its controversial move from Seattle to Chicago, and a series of corporate scandals that made front-page news.

That being said, the constant back-and-forth between the two companies makes nearly any book on the topic out of date. Top Reviews Most recent Top Reviews. The corporate embodiment of European unity, Airbus built an astounding record of success and briefly topped Boeing in sales and orders before running aground amidst problems with the A and a French-German tussle over control. Nov 01, Brian rated it really liked it Shelves: Newhouse smartly navigates the nuances of Boeing’s decision to launch a trade dispute over Airbus’ subsidies from European governments.

He lives in Washington, D. As someone who is semi new to this topic I would have done better with a book for beginners. The Big Book of Airplanes. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan.


Newhouse also explores the problems that now face Boeing and Airbus alike: Boeing’s production-line shutdown is nearly a decade old too. The battle between Boeing and Airbus is important and dramatic.

Boeing versus Airbus

Anyhow, I didn’t enjoy this book very much. Important as historic perspective can be, it comes at the expense of the more up-to-date events that cry out for Newhouse’s reportage and insight.

Hardcoverpages. The rivalry between Boeing and Airbus has certainly been interesting. When the engineers at Chicago-based Boeing Co. Generally speaking, this book attempts to gives both bewhouse a fair review but comes off as unabashedly pro-Boeing.

Dec 03, Newton Shreram rated it it was amazing. The structure and time line were all over the place.

Boeing Versus Airbus by John Newhouse – PopMatters

Inspired by Your Browsing History. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top.

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The result is a highly anecdotal book with strange gaps in the narrative. Also, Newhouse correctly anticipated that after having lost market share for a decade to Airbus, Boeing had assembled a new management team and product portfolio that would allow it to maintain its position market in the decade.

Incorporating interviews he conducted throughout the industry—with everyone from company leaders, past and present, and Wall Street analysts to design engineers and factory workers—John Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. And he shows how Boeing’s effort to modernize its production methods failed abysmally in the late s, a time when its production line shut down because the company sold more airplanes than it could build.


Reads more like a newspaper column. Read more Read less. Forgeard, whose possible implication in insider trading remains a potent political issue because of his close ties to French President Jacques Chirac, is just the start.

Newhouse sniffs out a main Boeing tactic: I needed this book for a project at school and it was really helpful. Boeinv Boeing http: Some of the characters described were certainly larger than life too. The biggest issue — timing — Newhouse could do little about. Newhouse has the industry knowledge to tell this story well.

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aurbus Also, while the book mentions that the Newhoouse killed the line and gives some insight into howI would have liked some more info on vx particular topic – its a pretty big story and seemed like an afterthought more than a main topic. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. The fight for supremacy between two aircraft-making giants.

Someone highly interested in the aviation industry. Good Read, Book felt like an insider information. Good, factually based, easy to read, able to call both Boeing and Airbus on their failings, although it does seem slightly biased towards Boeing although as a fan of Boeing, I can’t really object, only observe. Jan 16, Pages Buy. It isn’t entirely irredeemable, but The House that Jack Built’ s familiar gimmicks say much more about Lars von Trier as a brand than as a provocateur or artist.