CEMAL YKSELEN PAZARLAMA ILKELERI PDF

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Defining the research process by marketing communication research models.

Course Objective To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies. Work Placement s None. Defining the method of interview in marketing communication research. Course Contents Week Subject Description 1 Definition and features of marketing 2 Historical development of marketing 3 Marketing mix 4 Strategic marketing management and SWOT analyis 5 Product mix, concept of new product and new product strategies in marketing 6 Branding, labelling and packaging 7 Pricing and factors affecting pricing pazarlaam Mid-term exam 9 Pricing process, pricing policies and pricing methods 10 Placement decisions, wholesaling and retailing 11 Main placement channels and their management 12 Decisions and strategies of promotion 13 Advertising, public relations 14 Personal sales, sales promotion 15 Final Exam 16 Final Exam.

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Mode of Delivery Face -to- Face.

Language of Instruction Turkish. Prerequisites and Co-requisites None. Course Policies and Rules To be announced. Offered By Logistics Programme. Understanding and being able to use the models and processes of marketing communication research.

Assessment Criteria To be ikleleri. The course consists of the following topics: Offered to Logistics Programme. Explaining the concept of research and defining its importance in the field of marketing communications. Explaining the terms; data, information, primary and secondary sources. Understanding the importance of research, marketing research and marketing communication research.

COURSE UNIT TITLE

Lectures and presentation of student assignments. Office Hours To be announced. To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies.

Transfering the use of data, information and knowledge in research. Understanding and being able to use qualitative and quantitative research, positivism and post-positivism.

Within the context of this course, students are expected to actively participate in class discussions on especially international e-marketing strategies with their advantages and disadvantages. Explaining the importance of defining the data correctly in the research process.

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Term or Year Learning Activities.

Weekly Detailed Course Contents Week Theoretical Practice Laboratory 1 Explaining the concept of research and defining its importance in the field of marketing communications 2 Explaining the terms; data, information, primary and secondary sources 3 Defining; marketing research, marketing information systems, marketing communications 4 Defining quantitative and qualitative research and the concepts of positivism, post-positivism.

Contact Details jkselen the Lecturer s suhal. Explaining the research ulkeleri by marketing communication research models. Recomended Optional Programme Components None.

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Defining quantitative and qualitative research and the concepts of positivism, post-positivism. Introduction to marketing pqzarlama research methods and teach the students how these will be used in the business world. Defining; marketing research, marketing information systems, marketing communications. Name of Lecturer s Assistant Professor Hidaye Aydan Bilgilier Learning Outcomes 1 Understanding the importance of research, marketing research and marketing communication research.