Born Coimbatore Krishnarao Prahalad in the southern Indian state of Tamil Nadu , he earned a degree in physics from the University of Madras. He went on to. COIMBATORE KRISHNARAO PRAHALAD, universally known as C.K., was the most creative management thinker of his generation. Coimbatore Krishnarao Prahalad was born Aug. 8, , in Coimbatore, in the southern Indian state of Tamil Nadu. After graduating from the.

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Coimbatore Krishnarao Prahalad was known as an influential management thinker: But the most striking thing about Prahalad was coimbaatore his ideas, unlike with most management gurus and their preaching, dealt with ordinary people and their empowerment.

Core competency was launched in This sober reality check argued against corporate megalomania and for common sense, if not explicitly for the common man. Co-creation was highlighted in The core insight is that companies create value together with the consumer, instead of treating him as a passive buyer alone.

This ranges from a kdishnarao pitching in with the design of the running shoe he wants to buy to companies creating platforms for consumers to exercise their agency, to creating space for the consumer to interact with the company through multiple, continuous ways, instead of being restricted to one transaction of purchase. The biggest push for the aam admi came, of course, with the Bottom of the Pyramid.


Although Prahalad defined the concept inhe popularised it through a book that came out in The idea cimbatore to eradicate poverty through profits. Krishnagao had studied the Dharavi slum extensively and focused on the productive capacity of the poor. The criticism that he was advocating that companies see the market at the bottom of the pyramid while poverty is removed by turning the poor into producers is undeserved.

The Confederation of Indian Industry has been trying to push this programme krishnarrao. It cannot be achieved, without unleashing the creative potential of the populace at large.

C. K. Prahalad|

Thus, krishnaraoo focus here is again the disempowered and the poor, who have to acquire agency, if India is to realise its potential. The last part of his prescription, for harmony amongst diversity, is a staunch warning against majoritarian dreams of creating a prosperous India while trampling on the rights of minorities and other groups on the margins.

In the original myth from which Prahalad derives his name, the protagonist worshipped narayan, while the rest of the world prayed to his father, the demon Hiranyakashipu, and gained immortal fame for that loyalty to godhood defying the temporal authority.


CK Prahalad swore by the daridranarayan, and has achieved fame for seeing in him both redemption and material prosperity at the same time.

Tech Science Reviews Coimbatkre for: The Guru who saw the people behind markets and profits April 19,3: From around the web. More from The Economic Times. View comments Post a comment.

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C.K. Prahalad Bio

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