International Marketing. Front Cover. Dana-Nicoleta Lascu. Textbook Media Press International Marketing: Managing Worldwide Operations in a Changing . Buy International Marketing (Paperback 4 – Color) 5th edition () by Dana-Nicoleta Lascu for up to 90% off at International Marketing, 5th edition. by Dana-Nicoleta Lascu. This new edition reflects the author’s teaching philosophy: creating vivid, memorable examples that.
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International marketing, with the student in mind. Provides students with print and online versions of the textbook for convenience and easy access.
Dana Lascu shares her perspectives as a product of different cultures who has experienced and observed marketing on five continents. Brad rated it did not like it Jul 15, Dana-Nicoleta Lascu No preview available – Read, highlight, and take notes, across web, tablet, and phone. In addition, there is more emphasis on branding and new sections on the importance of brand names and country branding. Use the Online Book while waiting for paperback delivery.
International Marketing by Dana-Nicoleta Lascu. Sapphire Ng marked it as to-read Apr 29, International Marketing, 5th edition by Dana-Nicoleta Lascu This new edition reflects the author’s teaching philosophy: My library Help Advanced Book Search.
The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout. International marketing, with the student in mind. Students are able to listen to audio, as well as, create their own flashcards.
International Marketing – Dana-Nicoleta Lascu – Google Books
She has organized a number of international conferences and published related proceedings among them, the World Business Congress, in Bermuda, and the Sixth Conference on Marketing and Development,in Romania and has participated as track chair, session chair, or conference co-chair in numerous other national and international conferences.
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Dana is an associate professor of marketing and chair of the marketing department at the University of Richmond, in Richmond, Virginia.
She is on the editorial board of a number of international marketing journals. There are no discussion topics on this book yet. The online version includes highlighting, notes, and search tools. She also worked in international training in the United States, teaching managerial skills to civil servants from developing countries and developed related training proposals. She has a Ph. Open Preview See a Problem? Just a moment while we sign you in to your Goodreads account.
Key points from the textbook used by some instructors to present lectures. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and w International marketing, with the student in mind.
Provides access to the online textbook, which works on Windows, Apple, Android, and most other devices. No trivia or quizzes yet. Mary Liani marked it as to-read Nov 18, Return to Book Page.
Alexandra Estime marked it as to-read Jan 13, Paperbackpages. Students can turbo charge their studying via digital flashcards and other types of study apps, including tests and games. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. Danielle added it Mar 28, Quizlet is an easy-to-use online learning tool built from all the key terms from the textbook.